I spent years as a luxury cosmetics insider. I had access to the most expensive skincare formulas in the world but none of them solved my own skin problems.

I had very dry, sensitive skin, and dryness made worse by living in an arid climate. I tried everything: the most expensive serums and treatments on the market. I sat in chairs for hours, spent hundreds of dollars, and left with the same tight, irritated face I walked in with.

Then, at 27, a former colleague looked at me and told me I had aged. That was the moment I decided to stop relying on an industry that had failed me and start building my own solution.

I began researching natural oils: their molecular structure, their absorption properties, how they interact with skin. I found castor oil. I combined it with two other natural oils and started applying it to my face twice a day, every day, under my moisturizer.

After 30 days, my skin was no longer feeling tight, my fine lines softened and my face looked plumper. So I kept going. For 15 years.

Today, I am 42. I have never had a cosmetic procedure. Women stop me regularly - in airports, in restaurants, at the grocery store - to ask what I use on my skin. For over a decade, the answer has been the same.

The Youth Trap™ is that answer. The same formula I have used on my own face for 15 years, now patent-pending and available for the first time.

Saranda means 40 in Greek - the age at which I decided it was time to share what I had quietly and privately used on my own, for over 15 years.

I built this for women who are tired of being sold promises by companies that have never lived with the problem.

- Oana G., Founder